Kia just announced its four-year roadmap at the 2026 CEO Investor Day in Seoul, South Korea. The carmaker laid out plans to expand its EV lineup to 14 vehicles and its HEV lineup to 13 models by 2030. In total, Kia is investing 49 trillion Korean won (P2.03 trillion) to achieve its targets.
For hybrids, the investment includes strengthening its current lineup with the Telluride HEV and the Seltos HEV launching this year, followed by additional hybrid models, including the K4 HEV. Other models announced for development include a new body-on-frame pickup truck with HEV and extended-range EV variants.
Kia plans to enhance its competitiveness in the EV market with 14 models: two passenger vehicles, nine SUVs, and three Platform Beyond Vehicles (PBVs). Key improvements include a 40% increase in battery capacity, a 9% improvement in motor output, and the introduction of fifth-generation batteries.
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The Korean brand is also strengthening its EV supply chain with models like the EV2 and the EV4 produced in Europe, the EV6 and the EV9 produced in the US, and locally optimized vehicles like the Syros EV and the Carens EV produced in India.
Meanwhile, charging infrastructure is being developed through Hyundai Motor Group’s E-pit, and partnerships with Electrify America, IONNA, and IONITY. Currently, Kia has secured approximately 240,000 chargers in North America, 1,000,000 chargers in Europe, and 480,000 chargers in South Korea.
Part of the brand’s plans also includes autonomous driving. Through in-house technology and a partnership with Nvidia, Kia plans to introduce Level 2++ autonomous driving in its vehicles by early 2029. It also has its eyes set on completing its first software-defined vehicle (SDV) by the end of 2027.
In total, the carmaker is targeting 4.13 million vehicle sales globally by 2030, with one million annual EV sales and 1.1 million annual HEV sales. That’s a huge leap. But through its investments and strategies, Kia looks forward to competing with other automotive giants and soon-to-be giants in the coming years.
