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The first quarter of the year has concluded, and after a busy first three months, the numbers from the Chamber of Automotive Manufacturers of the Philippines (CAMPI) are out. There are more than a few things to point out for this Q1 report.

From January to March 2026, CAMPI recorded a total of 105,642 vehicles sold among its members. That’s a 9.8% year-on-year drop, and that’s been the story so far since the start of the year.

PHOTO BY Leandre Grecia

Of course, Toyota Motor Philippines still reigns at the top with 51,922 units sold, good for a 49% market share. Mitsubishi follows far behind at second, and Suzuki even farther behind at third. There’s still a small gap between Suzuki and fourth-placer Nissan, while Honda has climbed to fifth to overtake Ford.

MG has also overtaken Hyundai to take the eighth spot, while coming close in 10th is Kia. Worth noting is that CAMPI newcomer VinFast has jumped right into 11th place, coming out on top of Hino, Jetour, and Foton. Tesla, meanwhile, has dropped to 15th. You can check out the full rankings by brand below.

Philippine car sales 2026 Q1 rankings by brand

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Diving deeper into the figures, what’s worth noting is that the industry saw a huge uptick in xEV sales—this includes battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs), and hybrid electric vehicles (HEVs). Across the board, there’s been a 36.2% year-on-year increase. 

HEVs saw the smallest growth at 9.9%, while BEVs grew by 122.9% over the same period last year. PHEVs saw the biggest jump at 924.6%. These numbers could balloon further as fuel prices remain volatile in the coming months.

PHOTO BY VinFast Philippines

Among all CAMPI brands, VinFast topped the BEV rankings with 1,171 units sold. The Vietnamese brand has now cornered 50% of the industry total. Tesla is far behind in second, with 469 vehicles sold in the first quarter of 2026.

Philippine BEV sales 2026 Q1 rankings

As for PHEVs, it’s Jetour that tops the charts. The Chinese car brand has plenty of these plug-in hybrid offerings, including the T1 and the T2. Note, however, that CAMPI does not include the sales of BYD Cars Philippines—judging by the carmaker’s performance in 2026, it would be a safe bet to say that it would easily top these PHEV charts.

Philippine PHEV sales 2026 Q1 rankings

Unsurprisingly, it’s Toyota that sits comfortably on top as far as HEV sales go. It’s sold 5,471 hybrids so far, and with the arrival of the RAV4 earlier this year, we’re expecting that to go even higher. In second is Ford at 1,156, which is impressive considering the only hybrid it has in its lineup at the moment is the all-new Territory.

Philippine HEV sales 2026 Q1 rankings

“This continues the rising trend we have been observing the past few years. xEV adoption is mainly driven by users’ growing understanding and acceptance of electrified technologies,” said CAMPI president Jose Maria Atienza. “We expect this to grow further because of the country’s need for various energy efficient vehicles.

“Rising oil prices will surely influence the Filipino motorists driving and vehicle purchase behavior,” he added. “This will not only accelerate the preference for electrified vehicles but may also highlight the practicality of energy efficient vehicles like smaller and lower displacement cars. The auto industry will evolve based on the market’s requirement.”

PHOTO BY Aaron Pagador