Beloved indie folk-pop band Ben&Ben is once again teaming up with Toyota Motor Philippines as brand ambassadors for the Japanese automaker’s Toyota Choice campaign. The promotional video features testimonials from the band—Toyota vehicle owners themselves—centered on trust and ease of mind knowing Toyota’s solid reliability.
Featured in the campaign are the bZ4X BEV and the RAV4 LTD HEV, the brand’s standard-bearers for the electrified era. Ben&Ben have previously worked with Toyota before during the launch campaign for the Raize in 2022.
As the band goes on a road trip in new Toyotas in the video, the members share their trust in the brand’s reliability, and their peace of mind knowing the brand’s strong parts network support across the country. They also praised the bZ4X and the RAV4 for being vehicles that are sustainable to own and operate, without sacrificing performance.
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Toyota describes their new partnership with Ben&Ben as a natural fit because of their shared values: trust, connection, versatility, and innovation. While the band exhibits these qualities throughout the themes of their discography, Toyota calls these the pillars of the Toyota Choice campaign.
The choice to tap Ben&Ben for the Toyota Choice campaign adds a trusted and relatable voice that resonates with many Filipinos, especially of the younger generations. In other news, Toyota has confirmed its attendance at next month’s Philippine International Motor Show, with a potential triple-header of highly anticipated models finally landing in the local market.
