McLaren has a new logo—one that traces way back to Bruce McLaren’s beginnings
McLaren has a new logo. That’s it up above. Surprise! It says ‘McLaren.’ There’s plenty of history behind this “evolved brand identity,” though, because the fresh wordmark was inspired by the sign that used to sit above the family fuel station in Remuera, Auckland. That’s where Bruce built his first winning race car, and it’s probably…











