The Volkswagen Group is reportedly considering the sale of superbike builder Ducati as part of the ongoing effort to streamline its portfolio. Per Bloomberg, the Italian manufacturer is valued at 1.25 billion euros (over P91 billion). Ducati is under the Audi Group, itself part of the larger Volkswagen Group structure.
Audi CEO Gernot Döllner previously shared that Ducati is one of the 600 businesses owned by the Volkswagen Group under review, as part of its commitment to “disciplined, responsible portfolio management.” Volkswagen currently controls around 2,000 businesses in total; its ongoing restructuring plan calls for cutting down this number by a third.
Ducati celebrated its centennial anniversary in July. Its financial performance has been reasonably sound in recent years, averaging around 50,000 units moved annually. Despite facing tariff and regulatory challenges in 2025, it still managed to post 5.6% profitability.
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In motorsports, Ducati has cemented itself as one of the dominant marques in motorcycle racing by clinching six consecutive MotoGP constructors’ championships since 2020. It is currently in close competition with fellow Italian manufacturer Aprilia to extend this streak to seven straight titles this season.
Though the brand remains profitable and competitive, Ducati still falls short of the 9% operating margin target set by Volkswagen CEO Olive Blume. An official decision has not been reached on Ducati’s future within the German conglomerate.
Elsewhere in the Volkswagen Group, other streamlining measures are being carried out, such as retiring the Spanish brand Seat in favor of the more popular Cupra and mandating a simplification of the group’s model lineup.
